I was born in the north of England in a city called Sheffield. Less than 2 years into my life both of my parents took jobs on Shetland - a small group of islands 200 miles north off of the tip of Scotland. It was such a massive change for my family, but really for me it’s all I’ve ever known.

It’s because of my upbringing in Shetland that I discovered my passion for creating, I spent most of my early teenage years using all my after school time doing anything creative I could, be that animation, drawing, making music, literally whatever I could try my hand at.


At age 16 I made the decision to leave school and chase my dreams for real. My desire to make videos and take photos was at an all-time high and I was ready to take on the world.


What followed was 2+ years of not stopping, whilst living in Glasgow as a full-time student I spent whatever free time I could working part-time for a Digital Agency in Edinburgh, as well doing freelance on top of that. Whilst all my friends were out partying doing things any ’normal’ student should have been doing, I made sure to have my camera & laptop out at every spare minute of the day.

In less than 3 years I went from the disruptive school boy who liked to make videos, to Head of Content for one of the UK’s leading Facebook Ad Experts, Social Manager for one of the most recognised Magicians on the planet, Content Consultant for some of the UK’s leading brands, and in-house Videographer for one of the biggest UK YouTubers. And the best part is I'm just getting started.

© 2020 by Edward Joe Creative

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